Unless you somehow magically know what type of calendar your target audience uses, your best bet is to include all three major calendar invites in your email, giving recipients a choice that works for them. No more wasting time with back and forth emails or setting up calendar invites.

Get instant access to our free meeting scheduling software. That way, registrants can add the event directly to their calendars, and then be much less likely to forget about your event. Luckily for you, you don't have to worry about that anymore, because we're about to share a marketing hack with you: how to insert Outlook, Apple Calendar, and Google Calendar invites right into your email in a few easy steps.

Well, if you're an email marketer, you've been on the other side of this, when half of the registrants for an event you promoted never showed up. Have you ever registered for a webinar and then totally forgotten about it? Or perhaps you got an email about an upcoming workshop, but you were busy and forgot to put a reminder in your calendar for it? Yep, I'm guessing that's happened even to the most type-A of us.

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